This page outlines my top three tools in each online marketing category. They can help you in a variety of areas in digital marketing.

I will update this page on a regular basis, so be sure to check back frequently.

Website Resources

Website Platform: WordPress – There’s a reason it is the #1 content management system (CMS) that powers 25% of all sites online.

Website Hosting: SiteGround – This site is hosted on SiteGround. I choose SiteGround because I have hands on experience with over 100 different web hosting companies and find them the best in the budget area.

When I ran my digital marketing agency, I got to see which hosts were the best performing, most secure, and had the best customer service. SiteGround for the win.

My number two choice is InMotion.

Blog Design/Themes: ThemeForest, Divi, Studiopress

Email Marketing

Drip.co – The best email marketing automation platform out there, in my option. I’ve used Infusionsoft, and many others, but nothing is as powerful and easy to use as this. Love it.

Thrive Leads – This is the ultimate list building plugin for WordPress. Why pay monthly fees?

GraphicRiver – Score inexpensive themes and email signatures for your email marketing program.

Content Marketing

Writing Blog PostsUlysses – I was using DeskPM for a while and just switched to Ulysses and couldn’t be happier. Excellent library functionailty combined with distraction-free writing environment = a great tool.

ReadabilityHemmingway – A great little app for improving the readability of your blog posts and improving the contextual structuring of content.

Spell Checker and Grammar Tool Grammarly – Online proofreading tool that checks text for grammar, punctuation, and style, and features a contextual spelling checker and plagiarism detector.

SEO

SEMrush – If you only get one SEO tool, get this one. Get everything from organic and paid advertising research to in-depth competitive analysis.

Ahrefs – Another full suite of tools for SEO, but especially known for its backlink checking ability. With tools for backlink research, organic traffic research, keyword research, content marketing and more…it is is a must have.

Screaming Frog – A fantastic desktop program you can install to crawl websites’ links, images, CSS, script and apps to evaluate onsite SEO.

Social Media

Edgar – With social media posts losing visability in just minutes in some case, Edgar reuses your best content to bring in more views.

CoSchedule – A marketing calendard and social media posting scheduling program to help your workflow management.

YOURLS – Your own URL shortening service. Don’t let your competitors add a + after your Bitly links and see what content is getting the most traction for you.

PR

PRServe – Pay for results only. You’re welcome…for sharing this gem.

HARO – Provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage. Be the expert. Get coverage.

Muck Rack – The easiest way to find and contact journalists. Now share something good!

Website Optimization

Hotjar – Heatmapping and video of users interacting with your site. The easiest way to improve your conversions.

UserTesting – Receive video recordings of people using your site and what they think about it.

Five Second Test – Upload a design and see what people remember about your site after five seconds.